Social Media Marketing, Metrics Expert to Speak at Ohio Wesleyan
Amy Marshall
DELAWARE, Ohio – Amy Marshall, chief operating officer of Fathom Columbus, will discuss “Using Online Data Research to Build Marketing Plans” when she speaks Nov. 15 at Ohio Wesleyan University.
Marshall will present at 3:10 p.m. Nov. 15 in the Bayley Room on the second floor of Ohio Wesleyan’s Beeghly Library, 43 Rowland Ave., Delaware. The event is sponsored by the university’s Woltemade Center for Economics, Business and Entrepreneurship. For those unable to attend the event, Marshall’s presentation will be streamed live and archived online at https://www.owu.edu/about/follow-owu/stream-owu/.
Marshall joined Fathom Columbus (then Webbed Marketing) as a partner in 2007. She has more than 15 years of marketing and sales experience. Before joining Webbed Marketing, she held positions at international software companies including Sterling Commerce and Quest Software, focusing on product marketing and global channel development.
During her career, Marshall has led international marketing campaigns for flagship products, and her work has been recognized by the media, the industry, and her channel partners. While at Quest, her product line was recognized by TechEd in 2007, winning the “Best of Award for the SharePoint Category.” Her Internet marketing strategies focus on using communities and Web 2.0 technologies to help businesses grow. Marshall also has extensive experience in working with technology companies through mergers and acquisitions.
Fathom, which includes Fathom Columbus, is an Internet marketing firm, specializing in organic search engine optimization, opt-in email marketing, online public relations, Internet video production, and pay-per-click advertising. The Valley View, Ohio-based company works with clients in industries including manufacturing, technology, education, healthcare, and sports. Learn more at http://www.fathomdelivers.com.
Founded in 1985, Ohio Wesleyan’s Woltemade Center for Economics, Business and Entrepreneurship helps students to integrate business theory and practice, and provides resources to benefit the local and regional business community. Learn more at https://www.owu.edu/academics/departments-programs/department-of-economics/the-woltemade-center/.
Founded in 1842, Ohio Wesleyan University is one of the nation’s premier small, private universities. Ohio Wesleyan offers more than 90 undergraduate majors, sequences, and courses of study, and 23 NCAA Division III varsity sports. OWU combines an internationally focused curriculum with off-campus learning and leadership opportunities that connect classroom theory with real-world practice. Located in Delaware, Ohio, OWU’s 1,850 students represent 41 states and 45 countries. The university is featured in the book “Colleges That Change Lives,” listed on the 2012 President’s Higher Education Community Service Honor Roll with distinction, and included on the “best colleges” lists of U.S. News & World Report and The Princeton Review. Learn more at www.owu.edu.